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NeoGames expands in five European markets via deal with LEIA

The four-year deal allows the company to supply lotteries throughout Scandinavia and France.

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Online lottery and iGaming solutions provider NeoGames has broadened its European reach after signing a recent four-year agreement with Lotteries Entertainment Innovation Alliance AS (LEIA). The deal paves the way for the company to supply content to lotteries in France and Scandinavia.

Through its partnership with LEIA, NeoGames will move into five new markets in Europe, including Denmark’s Danske Spil, Finland’s Veikkaus, France’s Française des Jeux, Norway’s Norsk Tipping and Sweden’s Svenska Spel. All five are current LEIA members.

NeoGames Studio Managing Director Hili Shakked commented: “We are excited to announce our expansion across Europe through this partnership with LEIA. Its mission to help lotteries reach new customers with innovative games, and supply content that meets the audience’s expectations certainly resonates with NeoGames.

“I am confident that our range of premium games will enhance the content offering of the five individual lotteries, supporting their growth within the industry, and providing players with the best gaming experiences.”

Prior to choosing to collaborate with NeoGames, LEIA followed an extensive RFP process, something the group said: “demonstrates the company’s superior product offering and its expertise in delivering engaging content to lotteries worldwide.”

LEIA CEO Morten Eriksen elaborated: “A big part of LEIA’s purpose is to enrich the lotteries’ product offerings by providing a larger catalogue of attractive games and development of new innovative content.

“This agreement with NeoGames reinforces that commitment. NeoGames is one of the leading providers within the industry, and we are sure that the individual lotteries will benefit greatly from their engaging portfolio of games.”

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