Great Canadian Entertainment, a gaming and hospitality company, has updated its Great Canadian Rewards loyalty programme to allow for online registration.
Originally introduced across 12 destinations across Ontario, including Great Canadian Casino Resort Toronto and Pickering Casino Resort, the loyalty scheme is free to join and provides customers with a Great Canadian Rewards card.
However, with the latest development, players will be able to sign up for the scheme online before they visit a physical venue.
This will speed up the process, making it easier for both the casino and the customer, as well as letting the player browse through the perks of the programme beforehand.
Gavin Whiteley, Great Canadian Entertainment CMO, said: “Our vision is to advance the gaming landscape in Canada, and allowing our guests to become members from the comfort of their mobile device is a significant step toward achieving that goal.
“We are thrilled with the overwhelming response and success of the Great Canadian Rewards loyalty programme, and are excited about the prospect of making it easier for them to begin their Great Canadian Rewards journey before their first visit.”
Customers will be required to verify their identity through the Interac document verification service as part of Know Your Customer (KYC) procedures.
The Great Canadian Rewards scheme includes perks such as Free Play rewards, discounts at hotels and other hospitality venues, invites to member-only invites and pre-sale access to Great Canadian Entertainment tickets.
Earlier this year, Live Nation Canada became Great Canadian’s exclusive booking agent.
