Play’n Go and Betway announce partnership

Betway players will now have access to Play’n Go’s portfolio of games.

Play’n Go and Betway announce partnership

Supplier Play’n Go has gained further access to the UK market, thanks to a new partnership with Betway.

Play’n Go is currently active across over 25 regulated jurisdictions around the world and this latest deal will mean Betway players will now be able to play their games, such as Book of Dead, Sweet Alchemy and Reactoonz, among many others.

Regional Director, UK, of Play’n Go, Anna Mackney, said: “We’re thrilled to partner up with Betway, who have such a positive reputation in the UK market.

“Both companies have a track record of success in the UK market, and we’re confident that Betway’s players will love our entire game catalogue. Both Betway and Play’n Go are sure to prosper from this partnership, and we look forward to many years of success working together.”

CEO of Betway Group, Anthony Werkman, added: “We’re delighted to announce that Betway are partnering up with Play’n Go in the UK market.”

“Play’n Go’s flagship titles, such as Book of Dead, Reactoonz and Legacy Of Dead, are sure to be very popular with the Betway customers who love exciting and innovative content.

“Betway are committed to providing an exciting gaming experience in a safe and responsible environment for all of our players, so we’re delighted to expand our casino offering to our customer base with one of the best game studios in the industry in Play’n Go.”  

Last week, Betway in the US signed a deal with Greentube to help expand its presence in Ontario.

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Ciaran McLoughlin
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Ciarán McLoughlin is a writer for Gambling Insider (and Gaming America), based in London, UK.
With a strong background in both sports and gambling journalism, Ciarán covers a wide array of industry topics — from regulatory shifts and market developments to operator news and sector analysis — delivering timely and informed content for a professional B2B audience.
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