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Scientific Games opens new game studio, launches new content hub and partner programme

Following a busy year in the iLottery division in Scientific Games, the company has committed to launching a dedicated studio and hub.

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Scientific Games has announced a new games studio, SG Studios, which will focus on creating iLottery products.

In addition to the new studio, Scientific Games has also launched an additional content hub and partner programme.

Steve Hickson, Scientific Games VP of Digital Games, said: “SG Studios is a premiere game studio with a 50-strong production team creating some of the highest-performing iLottery games in the market today.

“Our roadmap plans are growing, and we will add games from a total of 20 partner studios accessible through the SG Content Hub by the end of 2024.

“These are some of the most highly respected digital content providers in the industry.”

The first games that will debut from the SG Studio will include Game of Thrones and Monopoly Property Payout.

Monopoly Property Payout was announced a few days ago and will operate as a progressive iLottery 3D game.

As part of the launch, Scientific Games will partner with 15 international games studios to create the portfolio for the SG Content Hub.

The SG Content Hub will provide partners will access to 100+ licensed brands to create iLottery products from, which include progressive, linked and multi-jurisdictional jackpots.

The partnership programme that will launch alongside the SG Content Hub will include technical integrations, data analytics and iLottery game portfolio management.

Yesterday, Scientific Games launched a dedicated loyalty programme and mobile app with Delaware Lottery through the Scientific Games Enhanced Partnership scheme.

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