Jelly Entertainment completes acquisition of Wundermachine

The deal marks Jelly Entertainment's intent to move from a challenger brand to an accomplished B2B supplier. 

Jelly Entertainment completes acquisition of Wundermachine

Jelly Entertainment has announced its acquisition of the social gaming B2B supplier, Wundermachine, pushing its growth in several key areas, such as markets, talent, distribution and delivery. 

Wundermachine, supplies its technology and content to the social gaming industry and as part of this deal, will offer Jelly Entertainment added capacity with an increase in distribution and reinforcing its omnichannel delivery. Staff at Wundermachine will remain in their current office, supporting Jelly Entertainment with its development strategies. 

Jelly is planning on launching games, including CleoPatrick, Mida Riches and Wizard Riches of Oz, soon. 

MD of Jelly Entertainment, David Newstead, gave his thoughts on the acquisition: “We are delighted to welcome the Wundermachine team into the Jelly family. They will be integral to Jelly’s ambitious growth as we enter new regulated markets across Europe, LatAm, North America and Canada.

“The business has the foundations to really push on and deliver its aggressive expansion plan for the next twelve months. I am very confident that this partnership will be a great fit and the team look forward to working alongside the creative minds they’ve proven to be.” 

Bjorn Kaufmann, CEO of Wundermachine, added: “Wundermachine was built to optimise the game development lifecycle; the team has honed its product and technology skills with some of the most successful companies in real-money and social gaming. We’re passionate people; about what we do and how we deliver it. Together; we are certain that, as part of Jelly, our teams will flourish.” 

Back in February, Jelly agreed a partnership with Pariplay, joining their Ignite programme that allows entry to all regulated markets that Pariplay is active in. 

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Ciaran McLoughlin
Gambling Writer

Ciarán McLoughlin is a writer for Gambling Insider (and Gaming America), based in London, UK.
With a strong background in both sports and gambling journalism, Ciarán covers a wide array of industry topics — from regulatory shifts and market developments to operator news and sector analysis — delivering timely and informed content for a professional B2B audience.
His byline has appeared across multiple respected publications, reflecting his versatility and credibility across mainstream and specialist media.

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