PA Betting Services secures partnership to bring horseracing to CopyBet users
The partnership marks CopyBet's first entry into horseracing within its betting platform.
PA Betting Services (PABS) has entered into a partnership with CopyBet, a UK sportsbook introduced to the market in 2021.
CopyBet upholds a tipster system, enabling users to mimic bets made by tipsters or assume the role themselves.
The collaboration aims to augment CopyBet’s offerings by integrating horseracing content from PA Betting Services.
As a result, CopyBet users will gain access to a selection of UK race cards, race-day fixed odds and results powered by PABS’ racing distribution platform.
Richard Duncan, Head of New Business for PABS, stated: “With our own roots firmly planted in tipping and sports copywriting, it was refreshing to work with an operator that has such a unique way of boosting and rewarding both tipsters and ‘copiers.'”
Anton Ivanov, Director of Business Development for CopyBet, mentioned: “According to Gambling Commission figures, thoroughbred racing accounts for about one-third of all online sports wagering in the UK, so it was an obvious move for us to begin offering the sport to our player base.”
This collaboration follows PABS’s recent acquisition of iRace Media, a Singapore-based horseracing data company. The partnership aimed to increase both companies’ racing portfolios.
Additionally, CopyBet appointed Irish jockey Jonathan Burke as its inaugural racing ambassador in October 2023. Burke’s role involves interacting with CopyBet’s audience through content creation and interactive sessions, with the goal of improving user engagement on the platform.
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