Irish jockey, Jonathan Burke, with over 200 career wins to his name, has been welcomed as CopyBet's inaugural racing ambassador.
Burke will be sporting the CopyBet logo on his racing kit. Beyond branding, Burke will engage with CopyBet customers by providing content on major horseracing festivals.
Additionally, he will host Q&A sessions on social media in an attempt to improve the platform's interaction with its audience.
This announcement coincides with CopyBet's strategic decision to introduce horse racing markets to its UK sportsbook.
Burke expressed his enthusiasm about the partnership: "I am delighted to have signed as CopyBet’s racing ambassador and look forward to working with the team to provide customers with fun content throughout the season. With another great season of jump racing ahead, there is so much for horse racing fans to get excited about and I look forward to improving on my best-ever season last time out."
Anton Ivanov, Business Development Director for CopyBet UK, highlighted the significance of this collaboration: "Jonathan is an excellent up-and-coming jockey with a big future, and we are delighted to have him on board as our first ever racing ambassador. We look forward to working with Jonathan and wish him every success for the season."
CopyBet has been actively expanding its roster of brand ambassadors. Recently, the platform signed Shay Given, a Premier League legend and former Manchester City and Newcastle goalkeeper, as its first-ever brand ambassador.
Given's role involves offering football insights and increasing the brand's visibility through various appearances and content contributions.
Furthermore, CopyBet remains the official betting partner of Queen's Park Rangers Football Club, as the partnership was extended for another season. This collaboration involves prominent branding on the back of the team's playing shirts.
