ESA Gaming signs global distribution deal with Novibet

The partnership will strengthen ESA Gaming’s presence in several international markets, including Europe and Latin America.

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ESA Gaming has signed a global distribution deal with Novibet.

Novibet will take ESA Gaming’s EasySwipe portfolio and distribute it globally, launching first in Greece, Ireland, Finland, Mexico and Colombia.

Players at Novibet will be able to access ESA Gaming titles such as Pirate Mine, Fruitz & Spinz, Goal Mine, Rocket Racers and Big Fish Bonanza.

Developed using HTML5 technology, the games will also be available to play across a range of devices, including mobile, tablet and desktop.

Thomas Smallwood, ESA Gaming Head of Marketing, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.

“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”

The EasySwipe technology allows players to switch between the casino games and sports betting experience without disruption.

ESA Gaming developed it with the intention to increase player retention rates and session times.

Foteini Matthaiou, Novibet Casino Product & CRM Director, said: “As a new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.

“By integrating the EasySwipe portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”

Earlier this year, ESA Gaming went live in Italy through its partnership with Microgame.


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