EveryMatrix partners with Rush Street Interactive for Michigan launch
Players in the Great Lake State will be able to access a range of games from EveryMatrix through BetRivers.
EveryMatrix has launched in Michigan. This was made possible through a partnership with Rush Street Interactive (RSI), which will integrate the games from EveryMatrix into BetRivers, an RSI-operated platform.
The titles will come from Armadillo Studios, the in-house game development studio from EveryMatrix and will integrated through the SlotMatrix iGaming aggregation solution.
Richard Schwartz, Rush Street Interactive CEO, said: “RSI is thrilled to extend our partnership with EveryMatrix and we’re pleased to lead its entry into Michigan for the first time.
“We are always excited to offer our BetRivers players new immersive and entertaining gaming experiences and we’re confident gaming enthusiasts in the Great Lake state will enjoy these new games.”
BetRivers first launched in the state of Michigan on 22 January 2021, following the opening of its retail sportsbook in Little River Casino Resort.
Armadillo Studios produces predominantly slot games, including 15 Armadillos, Armadillo Goes West, Armadillo Does Christmas and Book of Armadillo.
Erik Nyman, EveryMatrix Americas President, said: “We’re delighted to go live in Michigan, yet another significant iGaming state and in particular to go live with our valued partners at Rush Street Interactive.
“We look forward to both maximising our content and aggregation offering here in 2024 and beyond.”
This integration is strengthened by a pre-existing partnership between EveryMatrix and Rush Street Interactive for RushBet in Latin America.
Earlier in the year, EveryMatrix made a similar deal with Caesars Digital for Caesars Palace Online Casino.
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