Beter has announced an agreement with Novibet, which will see Novibet gain access to Beter’s full suite of sports and esports content.
Content from Beter includes Setka Cup table tennis and ESportsBattle tournaments covering eFootball, eBasketball, eHockey and CS2, among many other offerings.
Novibet will also gain access to the provider’s esports odds feed, while Beter also provides 24/7 live streaming and covers over 44,000 monthly events.
Beter CEO, Gal Ehrlich, said: “Novibet is an established, high-calibre gaming tech company and we are thrilled to see our leading sports and esports content added to its offering to players.
“From day one, we have focused on providing fast betting experiences to bettors as this is the content they want to engage with. That we offer this across sports through products such as the Setka Cup and esports with our ESportsBattle brand has made us a must-have partner.
“We are confident that Novibet players will enjoy the unique betting experience our content provides and that once they have tried it for the first time, they will keep coming back for more.”
Novibet Director of Sportsbook, Thanos Gkiokas, added: “We are committed to providing our players with the best sports and esports betting experience in the market and to do that, we have to team up with premium content providers and we couldn’t ask for a better partner than Beter.
“It sits at the cutting edge to offer fast-betting content that hits the mark with a range of player audiences and sports fans. This is a very important partnership for us, and one that strengthens Novibet’s position as a top destination for sports and esports betting.”
ESA Gaming recently signed a global distribution deal with Novibet, to strengthen ESA Gaming’s presence in several international markets, including Europe and Latin America.
