Push Gaming expands Greek presence with Betsson and Novibet partnerships
The partnership for Push Gaming follows the conclusion of its exclusivity deal with Kaizen.
B2B gaming supplier Push Gaming has expanded its position in the Greek market by entering strategic partnerships with operators Novibet and Betsson.
Push Gaming’s content library, featuring titles like Razor Returns, Jammin’ Jars, Wild Swarm and Retro Tapes, is now accessible to a broader Greek player base through these collaborations.
The expansion allows Novibet and Betsson to integrate Push Gaming’s portfolio into their platforms.
Fiona Hickey, Push Gaming Director of New Business and Markets, said: “A pair of deals of this magnitude is huge news for us as we look to grow our profile in Greece. Novibet and Betsson are two of the biggest names in the business and offer unrivalled exposure in a vibrant market.
“We’ve got an incredibly exciting portfolio of games with so much more quality on the horizon and we’re thoroughly looking forward to providing both with more of the best games in the industry.”
This development follows Push Gaming’s successful expansion into Romania through a collaboration with Maxbet.Ro. The partnership aimed to provide players on Maxbet.Ro’s platform access to Push Gaming’s diverse portfolio, featuring recent releases like Boss Bear, Fish ‘n’ Nudge and Goat Getter.
Push Gaming’s global reach extends beyond Greece and Romania. The company recently made its entry into the Swiss market through an exclusive collaboration with Grand Casino Luzern, offering titles such as Razor Returns, Jammin’ Jars, Wild Swarm and Boss Bear.
Moreover, its foray into the Colombian market earlier in the year, facilitated by a partnership with Skywind, brought Push Gaming’s titles to the region.
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