B2B gaming supplier Push Gaming has announced its entry into the Swiss market through a collaboration with operator Grand Casino Luzern.
The agreement marks Push Gaming's first entry into the regulated Swiss jurisdiction, introducing titles such as Razor Returns, Jammin’ Jars, Wild Swarm and Boss Bear to the operator’s online brand, mycasino.
Under an exclusive eight-week deal, mycasino gains sole access to Push Gaming's portfolio, positioning itself as the solitary provider of these titles in the market before a subsequent rollout to additional operators.
Fiona Hickey, Director of New Business and Markets at Push Gaming, said: “We are thrilled to be partnering with Grand Casino Luzern whilst simultaneously entering the Swiss market. The operator’s position within Switzerland will allow our fan-favourite titles to reach a vast audience and aid in further growth within the market thereafter. We are excited to see players’ reception to our unique content.”
Wolfgang Bliem, CEO of Grand Casino Luzern, added: “We are thrilled to be the first operator to introduce Push Gaming's slot titles to the Swiss player base. Our goal is to offer players the broadest range of titles that also provide innovation and transformative gameplay experiences and through the partnership with Push Gaming, we reaffirm these aspirations.”
Earlier this year, Push Gaming entered the Colombian market through a partnership with Skywind. Push Gaming's acquisition by LeoVegas Group, part of MGM Resorts International, enabled the company to maintain its independence while forming collaborations with companies such as Skywind to forward its global expansion.
Additionally, Grand Casino Luzern's partnerships with companies like Light & Wonder and Pragmatic Play have strengthened its online portfolio, providing Swiss players with a range of gaming content from multiple providers.
