RubyPlay creates bespoke title for LottoStar in South Africa
This is its first bespoke game in the South African market for Betfred-owned operator LottoStar.
RubyPlay has developed a bespoke Immortal Ways game title for its operator partner LottoStar in South Africa.
The game features branding from LottoStar to make it stand out from other releases, in an attempt to make it more appealing to existing customers.
The gameplay itself gives players 10,000 ways to win, using two Immortal Arrays across the second, third, fourth and fifth reels. There are also two bonus wheels at each side of the game’s grid, providing the opportunity to gain extra cash prizes, multipliers or one of four jackpot prizes if a Coin Wheel symbol lands during gameplay.
RubyPlay initially entered the market with LottoStar in June 2023, which has seen 53 games go live since the deal was first agreed, with Immortal Ways LottoStar being the provider’s first bespoke game in South Africa.
RubyPlay Chief Product Officer, Dr. Eyal Loz, said: “We’ve seen outstanding success in terms of player engagement in South Africa with LottoStar, so we’re thrilled to be recognising that in the form of Immortal Ways LottoStar, a bespoke game exclusively for the operator.
“Our Immortal Ways series has been embraced by players across the globe, with several bespoke versions within the franchise, and we’re excited to keep that momentum going throughout the year. We’re confident that LottoStar’s player base will love this dynamic, multi-faceted title.”
This news follows on from 2023, when RubyPlay landed a number of deals to further its expansion, including gaining a Romanian licence in April and partnering with PokerStars to expand its Italian market presence.
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