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Pariplay agrees ComeOn Group deal

NeoGames subsidiary Pariplay to launch content through major operator ComeOn Group.

pariplay comeon group global presence
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Pariplay has signed a deal with operator ComeOn Group in an effort to expand its presence in global markets.

Games from Pariplay’s Fusion platform will launch through ComeOn Group’s range of brands, becoming accessible to players across a range of markets.

The first content to become available will be from Pariplay’s in-house studio, Wizard Games, with plans for content from its Fusion platform to follow.

As well as a variety of games, the Fusion platform includes conversion and engagement tools for operators.

Pariplay’s VP of Sales Andrew Maclean said: “ComeOn Group is one of the foremost operator groups in Europe and this is an important agreement for us. We believe that we will deliver a games portfolio that speaks directly to player appetites through the Fusion aggregation platform, starting with our own Wizard Games content.

“It’s fantastic to be able to welcome ComeOn Group as a valued partner and we look forward to a bright future working together.”

Chief Product Officer at ComeOn Group Cristiano Blanco shared this enthusiasm: “We are excited to be partnering up with Pariplay® to expand and build on our portfolio and range of titles, as we continue to enhance the entertainment offering for our customer base.

“We are always looking for partners that put a safe entertainment experience at the forefront of their business, which we feel we have found in Pariplay as a partner. We look forward to going live next year and look forward to how our customers react to the range of premium content.”

The deal is a continuation of Pariplay’s global expansion strategy, following on from deals in North America, LatAm and Africa.

Pariplay’s most recent partnership announcement follows a wave of deals across the globe. Last year, Pariplay launched in Pennsylvania through a deal with Rush Street Interactive, as well as expanding its presence in South Africa through a deal with Bet Networks.

Most recently, Pariplay announced a partnership with 916 Gaming earlier this month.

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