Pariplay, a subsidiary of NeoGames, has entered into a partnership with Bet Networks to move into the South African gambling market.
The South African gambling and betting market has experienced a 48% increase in gross gambling revenue during the financial year 2021/22.
Andrew Maclean, VP of Sales at Pariplay, expressed the company's interest in the South African market and the collaboration with Bet Networks.
Maclean stated: "South Africa presents a promising market and our collaboration with Bet Networks leverages its local expertise. Our extensive content portfolio is globally recognised and our aim is to provide South African players with diverse and engaging gaming options."
Pairplay has formed multiple partnerships recently. In May 2023, Pariplay joined forces with Galaxsys to incorporate a crash-style portfolio of games into its Fusion Aggregation Platform.
The collaboration provided players with non-traditional slots and skill games. This partnership led to the release of new games like Jungle Wheel, Ninja Crash, Crasher and Roulette X.
In March 2023, Pariplay expanded its Fusion platform by partnering with Urgent Games. This agreement added over 100 HTML5 titles, including Wild Cupid, Goddess of Harvest and Gang of Pirates to Pariplay's gaming offering. In July 2023, Pariplay partnered with Zitro Digital.
Pariplay also signed a deal with EQL Games, making it the latest Fusion partner. This collaboration provides instant win titles for lottery-focused operators in North America.
Pariplay also increased its content library by partnering with Reevo, a B2B content and aggregation platform. This partnership provides access to Reevo's slot games.
