Coral sportsbook offering now in-house

l has launched a new in-house online sportsbook, migrating its mobile and tablet offering in the process.

The desktop and mobile Coral sportsbook sites have been combined into one simplified product.

This brings an end to Coral’s partnership with Playtech-owned Mobenga, and reasons given for the change are that the new platform will create a streamlined development pipeline, improving tracking, reporting and analytics.

Playtech signed a 10-year deal with Gala Coral in 2011 that allowed it to provide the operator with all of its online technology.

It is an interesting development, given that Playtech is set to own shares in the enlarged Ladbrokes Coral group, should the planned merger complete, pending the sale of 350-400 shops.

Mor Weizer, Playtech CEO, also made it clear that growing sportsbook revenue was one of the provider’s top priorities when speaking to Gambling Insider on the back of Playtech’s H1 results, where sport accounted for 10% of group revenue with €17.7m.

Coral’s financial report for the 12 weeks ended 2 July, released last week, showed that online sports betting net revenue for the quarter was £19.4m, up 37% year-on-year.

Keith O’Loughlin, Coral Sportsbook Director, said: “This demonstrates that with market-leading technology and innovative content and features, significant growth can be achieved.

“Creating our own technology platform gives us the ability to significantly accelerate our product innovation and it also gives us the flexibility to deliver a richer customer experience.”