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Continent 8 hires Andrew Mudge as Regional Sales Director

The organisation is aiming to capitalise on Mudge's knowledge of the US market.

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Continent 8 Technologies has announced a new addition to its sales team, hiring Andrew Mudge for the role of Regional Sales Director. 

Mudge has spent more than eight years working in various roles at international IT service partner Viadex Global, focusing on the US side of the business for the last 12 months. 

Continent 8 is currently deploying an expansion plan in the US, so Mudge’s market experience and understanding of IT infrastructure will be key in supporting the company’s existing US customers, while attracting more operators and suppliers to the company’s services. 

Continent 8 VP, Sales & CCO, Brian Koh, said: “Andrew is a great addition to our commercial team, bringing not only knowledge of the industry but also of the US market. 

“This is an important region for us, and we are thrilled to be able to leverage his understanding of the market and the infrastructure that operators and suppliers need to succeed here. This, combined with his experience in the gambling sector, makes him a strong asset as we continue to grow.

“I’d like to take this opportunity to welcome Andrew to the global Continent 8 team and look forward to working with him as we strengthen our position as the leading infrastructure provider in the US and beyond.”

Mudge himself added: “It’s an honour to be joining Continent 8 at such an exciting time for the business. Having worked closely with the team during my eight years in the industry, I am very aware of the strong presence and dominant brand they have developed globally.

“I’m proud to be joining the leading infrastructure provider for gambling operators and suppliers, worldwide.” 

In other appointment news, Scientific Games announced yesterday that Andrew Jackson would be taking on the role as its new VP of Enviromental, Social and Governance (ESG). 

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