Allwyn, a multinational lottery operator based in Switzerland, has recently announced a collaboration with Instant Win Gaming (IWG) to strengthen its content offerings.
The partnership aims to capitalise on IWG's experience as a supplier of online instant win games for lotteries to improve Allwyn's overall gaming portfolio.
Allwyn's collaboration with IWG will involve working closely with IWG's co-founders, Rhydian Fisher and Simon Bucknall, to explore new opportunities in the online instant win games sector.
Stepan Dlouhy, Allwyn CIO, said: “Allwyn’s agreement with IWG will enable us to create and leverage high-quality content throughout the group. This demonstrates our ambition to deliver the best user experience to players across our international markets and to be the operator of choice. Rhydian and Simon bring a wealth of sector knowledge and creativity and we are excited to collaborate and explore new opportunities.”
Rhydian Fisher, IWG CEO, added: “We are thrilled to be partnering with Allwyn to take IWG’s success and proposition to the next level. Allwyn’s deep expertise and knowledge of the lottery consumer will help us to deliver immediate and significant value for our existing partners, while this step will also create new opportunities for the brilliant games our team develops.”
The investment structure involves Allwyn acquiring a 70% stake in IWG, with funding drawn from Allwyn's existing financial resources. The closure of the investment is set for the second half of 2024, subject to customary closing conditions.
This partnership follows recent developments for Allwyn, including securing the Fourth National Lottery Licence.
Furthermore, the collaboration between BCLC and IWG in October 2023 led to the launch of Set for Life on PlayNow.com.
