BetConstruct and Flutter enter strategic collaboration
BetConstruct’s games have been added on Betfair International, which could potentially pave the way for a wider partnership with the company's other brands further down the line.
BetConstruct and Flutter Entertainment have agreed a new partnership.
Through this deal, Flutter has added BetConstruct’s gaming offerings on Betfair International, a sports betting exchange within the Flutter portfolio.
Flutter has a presence in over 20 regulated markets and a global customer base exceeding 18 million, with brands such as FanDuel, Sky Bet, SportsBet, Paddy Power, Adjarabet and more supplementing its portfolio.
Game titles from CreedRoomz and Pascal Gaming will now be available on the Betfair platform, with PopOk Gaming also soon to be added to it.
In December, CreedRoomz announced a partnership with Betfair, to see a range of its titles hosted by the online casino and sportsbook.
Betfair International Commercial Director Gaming, Stefano Busè, said: “Partnering with BetConstruct marks an exciting milestone as we bring their engaging gaming lineup to Betfair International. This collaboration reflects our shared passion for revolutionising the iGaming world and offering top-notch experiences for players worldwide.”
BetConstruct Chief Business Officer, Mikayel Sarukhanyan, added: “Integrating with a global leader like Flutter Entertainment presents a game-changing opportunity to expand our reach and leverage our combined expertise to redefine the iGaming landscape. It’s not just about offering players access to acclaimed titles; it’s about setting a new standard for excellence and player engagement.”
Last week, Flutter Entertainment extended its B2B partnership with French horseracing betting operator Pari Mutuel Urbain (PMU), with this extension seeing Flutter provide PMU with a multi-channel B2B Sportsbook Platform, in addition to the other services it already provides.
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