ESA Gaming expands African presence with Betika deal

The provider will integrate its EasySwipe game suite as part of the deal. 

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ESA Gaming has come to an agreement with betting platform, Betika, as it looks to further build its presence in the market in Africa. 

Through this partnership, ESA Gaming’s EasySwipe game suite will be integrated, which includes a number of mobile-first titles said to be specifically tailored to meet the preferences of players in the African market. 

Within the portfolio, there are video slots, crash-style and many other types of games. Titles include Goal Mine, Pirate Mine, Candy Drops, Rocket Racers, Big Fish Bonanza among others. 

Betika offers a selection of sportsbook, casino and virtual games across several key markets, such as Kenya, Ghana and Tanzania. 

Back in July of last year, ESA Gaming signed a global partnership with Kiron Interactive, which included introducing its offerings to players in markets including Africa. 

ESA Gaming Head of Marketing Thomas Smallwood said: “We're thrilled to partner with a leading operator like Betika, marking a significant stride in broadening our presence in Africa. 

“With 18 titles currently available, and more on the horizon, our portfolio promises an unparalleled gaming experience that we believe local players will truly relish.” 

Betika Head of Gaming Peter Stagles added: “This partnership introduces a fresh wave of dynamic and non-traditional games to our platform. 

“We're excited to embark on this journey with ESA Gaming and further elevate the experience for our audience.” 

In other news related to Africa, Kiron Interactive recently expanded its footprint in the South African market through a partnership with SuperSportBet


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