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Light & Wonder expands presence in Argentina through Betsson agreement

Supplier Light & Wonder launches in Argentina through an agreement with Betsson Group.

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Light & Wonder has launched its portfolio in Argentina for the first time in partnership with Betsson.

This collaboration marks a milestone for Light & Wonder, allowing players in the Province of Buenos Aires to access first-party games such as 88 Fortunes through Betsson's platform, betsson.bet.ar.

The partnership between Light & Wonder and Betsson aims to entertain players and improve their gaming experience.

This expansion follows an extended agreement between the two companies to introduce Light & Wonder's content to new regulated markets worldwide.

In the coming months, a variety of additional first and third-party content will be made available through the Light & Wonder platform to other Betsson brands, offering players in Argentina a wider selection of gaming options. 

Tatiana García Barrenechea, Light & Wonder Commercial Director – LATAM, said: “Betsson Group is a very significant partner, one that has consistently demonstrated its dedication to excellence during an alliance that has grown successfully over the long-term. This debut launch in Argentina is a significant step in our expanded relationship and we are delighted to be able to grow together in this important country, serving players with relevant and highly engaging casino content."

Laura Peretta, Betsson Head of Supplier Relations, added: "Light & Wonder has proven to be a highly reliable supplier for many years during our iGaming growth journey as it’s very pleasing to be able to take its content live in Argentina. This partnership ensures nothing less than a superb content delivery. We look forward to seeing how our players in Argentina feel the thrill and excitement this content and added-value tools brings them because of this landmark launch.”

This partnership with Betsson follows Light & Wonder's collaboration with Relax Gaming, where Relax Gaming's content became available on Light & Wonder's platform.


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