BetMakers and GiG enter into partnership

This deal will see racebook services delivered on GiG’s sportsbook platform SportX. 

Deliver Racing
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BetMakers and GiG have entered into an agreement relating to horseracing. 

Through this partnership, racebook services will be delivered on GiG’s sportsbook platform SportX via integration with BetMakers’ embedded racebook solution. 

This solution from BetMakers includes wagering, form, data and embedded video, and covers racing content around the world. It also includes trading and risk management, as well as reporting, brand and promotion engines. 

GiG CBO Andrew Cochrane said: "This agreement reinforces our dedication to providing our partners with extensive event coverage and a best-in-class sports betting solution.  

“The continual enhancement and innovation of our Sportsbook highlight SportX's exponential growth potential, guaranteeing a feature packed, industry-leading offer that is focused on driving increased functionality, productivity and growth. We are delighted to offer the BetMakers Embedded Racebook Solution as part of SportX to our partners." 

BetMakers CEO Jake Henson added: "BetMakers is excited to partner with GiG to deliver racing on their state-of-the-art platform. GiG’s SportX Sportsbook Platform delivers an exceptional user experience and BetMakers’ Embedded Racebook Solution will fit seamlessly within that environment, providing a comprehensive and highly professional suite of services that will enhance the experience of their end users and provide valuable services to their operator partners.  

“We are delighted to work closely with GiG to help grow demand for horseracing on their platform and further contribute to the health and welfare of the global racing industry.”   

Last week, GiG announced new deals for its iGaming platform CoreX and sportsbook SportX, which cover Spain and Argentina

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