Betfair becomes sponsor of Brazilian football club Vasco da Gama
The deal has been described as the largest sponsorship agreement in the club’s history.
Vasco da Gama has signed a deal with Betfair which will see the sports betting company become the club’s new sponsor.
The deal is in place until 31 December 2025, with the possibility of two extra seasons. Betfair’s brand will be displayed on the men’s and women’s kits, as well as on exclusive official digital content from Legítimo Clube do Povo, while the brand will have exposure on Vasco’s digital media.
On top of the sponsorship agreement, there will be activities organised for fans who make up the Team da Virada, such as raffles and prizes for VIP tickets and official products, exclusive promotions and unique experiences.
Vasco’s men’s team match against Vitória on 12 May is set to be the first game where the team will wear a kit with the Betfair brand present on it.
Vasco CEO Lúcio Barbosa said: “It is an honour and an achievement to close this partnership, the largest in Vasco’s history, with Betfair. There were weeks of intense work to get the best for our club with a huge and consolidated company.
“We still have challenges ahead but our commitment to working seriously and hard for Vasco continues.”
Betfair International General Director Kimberly Daly added: “The partnership between Vasco and Betfair is not just a master sponsorship on the team’s shirt, it is also a strategic collaboration based on shared values, excellence and passion for football, respecting the greatness of its history, but also strengthening investment in projects within the Rio team to help develop the club’s present and future.”
In related news this week, William Hill has reportedly agreed to a deal to become the new title sponsor of the SPFL, while supplier Tecnet Asia has announced its sponsorship of Dynamic Herb Cebu, a local football club in the Philippines.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
