Crypto-based online platform Duelbits has agreed a deal with UFC legend Conor McGregor.
The aim of this collaboration is to bring about a new era of gaming, to reshape the crypto gaming landscape and to engage audiences worldwide.
Through this deal, Duelbits will introduce the “Race against the Notorious Duel” Tournament with users worldwide able to take part and compete on a leaderboard for rewards each month.
During a monthly live stream, McGregor will engage directly with fans, playing games, interacting with audiences live on chat and tipping the audience with bonuses.
The first live stream event will take place on Monday 20 May at 18:00 (UTC).
McGregor commented on the deal, saying: "The partnership with Duelbits is incredibly exciting for me.
"Their dedication to delivering top-notch gaming experiences aligns perfectly with my own ethos. Together, we're going to bring something truly special to the crypto gaming community."
Duelbits CEO Marco Pinnisi added: "We are thrilled to join forces with Conor McGregor, a true icon in the world of combat sports.
"Teaming up with Conor, this global icon underscores our commitment to delivering unparalleled gaming experiences. Together, we're poised to disrupt the crypto gaming scene and offer our community something truly extraordinary."
Co-founder Joe further stated: "Conor McGregor's involvement speaks volumes about our shared vision. With Duelbits' cutting-edge technology and Conor's unparalleled energy, we're poised to take the crypto gaming world by storm."
In related news, online sports and casino entertainment brand Leon has recently entered into a partnership with four up-and-coming MMA fighters.