BGaming partners with Premier Bet for African debut
This latest market entry signifies a period of expansion for the provider.
Supplier BGaming has announced its latest venture with operator Premier Bet, marking its debut within the African market.
In a move the iGaming studio hopes will further expand its presence on the global gaming stage, BGaming will now allow distribution rights for a range of its online gaming titles. Customers in multiple currently undisclosed African regions will now be able to access titles such as Bonanza Billion, Aztec Clusters, Fruit Million and Merge Up on Premier Bet’s online platform.
The African market is a fast-growing and highly enticing prospect for any gaming company looking to expand its customer base, while Premier Bet has been operational on the continent since the late 1990s and holds a presence in 17 countries.
In March, the operator also brokered a crash games partnership with Incentive Games.
Director of Casino at Premier Bet, Karen Hope, spoke on this latest partnership, saying: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets.”
This latest move also closely follows BGaming’s entry into the Argentine market in partnership with Casino Club.
Olga Levshina, BGaming CCO, also commented on the Premier Bet partnership, stating: “BGaming continues to penetrate international iGaming markets with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”
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