A new, long-term deal has been brokered between Light & Wonder and B2B supplier Jelly Entertainment, with a range of slots set to be distributed via L&W platforms.
For Jelly, this collaboration will seek to improve its brand recognition and expand its customer base via the distribution of slot titles such as Elixir of Wealth, Muertos Fortune and Wicked Riches of Oz into key regulated markets.
The supplier’s iGaming products will now be available through Light & Wonder’s distributor platforms in the UK, Spain and Italy. Jelly has also set its sights on LatAm as part of this deal, with the Colombian and Peruvian markets recognised as two key targets for growth.
In November, Jelly secured two regulatory approvals from The Gambling Commission and the Malta Gaming Authority. Commenting on this latest partnership was CEO, David Newstead, who stated: “We have challenged ourselves to grow the Jelly brand and reach more players than ever this year and our new deal with Light & Wonder will certainly help us achieve that.”
Light & Wonder will hope that this collaboration further enhances its offerings to customers through this latest addition to its partnership portfolio, following recent reports of a positive start to 2024 in Q1.
Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, said: “We are delighted to be working with Jelly Entertainment and are looking forward to offering their high-quality content across our network. Elevating emerging and upcoming game developers is a top priority for us and we are particularly excited to showcase Jelly and their great gaming experiences now available on the Light & Wonder platform.”
