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SIS partners with Bitville Gaming to expand in African markets

SIS partners with Bitville Gaming to distribute racing content and live games to African sportsbooks.

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Sports Information Services (SIS) has announced a new partnership with Bitville Gaming. The agreement will see SIS’s products distributed to sportsbooks across regulated markets in Africa. 

The partnership includes SIS's racing content, which features over 65,000 annual horse and greyhound racing events, as well as its round-the-clock gaming products like eBasketball and eSoccer. Additionally, the agreement covers SIS's live numbers draws, including the 49’s live draw.

Joe Andrews, Head of Sales for Africa at SIS, commented: “We have made great strides recently in the African market and this is a deal that will help us to supercharge our progress across regulated markets. Bitville Gaming has great reach and in taking all of our products, we believe we can serve its operator partners with compelling, 24/7 entertainment. The new iframe that has been designed is also perfect for engaging with the huge number of live numbers draws fans in the region.”

Andrew von Hoesslin, Bitville Gaming CEO, added: We are always looking for new products to offer to our operator partners and the portfolio provided by SIS is full of richly engaging products. From racing to Competitive Gaming and live numbers draws, this agreement enables us to give operators and their players a range of entertainment options that are proven to appeal to African audiences.”

Bitville Gaming specialises in B2B products, and provides retail and online betting solutions for operators and platform providers, including state lotteries.

Earlier this month, SIS partnered with B2B iGaming company Betbazar to integrate its horse and greyhound racing products into the Betbazar platform. This move was intended to diversify SIS’s offerings and broaden its partner portfolio.

In addition to its African expansion, SIS has also recently updated its greyhound racing schedule in collaboration with PGR and entered a European partnership with the Asociación de Hipodromos Españoles in Spain.

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