SCCG Management has been named the title sponsor for the 1st FightPFC Rio Challenge, scheduled to take place on 20 July 2024, at Legustarecreio in Rio de Janeiro. This event will feature professional pillow fighting, a sport noted for being a safer alternative to traditional combat sports.
The Pillow Fight Championship (PFC) is recognised as the world’s first professional pillow fighting league. The event aims to provide a family-friendly environment where participants can engage in competitive pillow fights.
The competition will include two participation categories: one for individuals aged 14 to 17 and another for those 18 and older. Interested participants are required to pre-register and will receive further details upon selection.
Pillow Fight Championship has gained a following on social media platforms. Recent statistics indicate that the league's content has achieved 27.2 million plays, 419,000 likes, 390,000 shares, 36,600 saves, 15.3 million accounts reached and 850,490 interactions on a recent video reel.
In May 2024, SCCG Management entered into a partnership with Golden Whale Productions, a data science company specialising in AI and machine learning solutions for gaming.
Additionally, SCCG Management announced a partnership with Globe Gaming to strengthen its operations in the European markets.
