Ahead of a busy summer of football, the LiveScore Bet sportsbook has been launched in collaboration with Kambi in the UK and Ireland.
In October 2023, Kambi agreed a long-term partnership with LiveScore Group, aiming to utilise the supplier’s sportsbook services to supply the LiveScore Bet and Virgin Bet online sportsbook brands on a global scale.
This launch in the UK marks a further expansion to LiveScore Bet’s previous entries into Nigeria and the Netherlands, and comes in time for the Euros and Copa América which both start in June.
Kambi Managing Director Erik Lögdberg said: "This launch is a significant milestone in our partnership with LiveScore Bet. Kambi is committed to delivering a flexible sportsbook product that can be customised to meet the specific needs of each operator in their respective target markets.
“The UK and Ireland are both highly competitive, but by leveraging the combined strengths and expertise of LiveScore Bet and Kambi technology, LiveScore Bet is uniquely positioned to create a one-of-a-kind sportsbook offering."
LiveScore Group CEO Sam Sadi added: “We are delighted to have launched in the UK & Ireland with our enhanced sportsbook product ahead of the Euros and Copa América.
“It was crucial we were live on time in one of our most important markets, and in collaboration with Kambi, we are incredibly excited to deliver memorable sports betting experiences for our players during these prestigious tournaments and beyond.”
It was only earlier this week when Svenska Spel Sport & Casino launched a new sportsbook, in partnership with Kambi.
