Software provider CT Interactive has entered a partnership which sees its full portfolio of HTML5 games go live with BetHub in Bulgaria.
In a strategic move, CT Interactive looks to further enhance its brand awareness and market position in the Bulgarian region, by offering its portfolio of 200+ games to players on BetHub’s platform. Recently launched in the region, BetHub will also be hoping that the integration of these new titles will provide a diverse range of wagering options for its growing userbase.
In April, CT Interactive announced a deal with GR8 Tech which introduced its gaming portfolio to markets across LatAm, Asia, Africa and Eastern Europe via GR8 Tech’s GR8 Casino Platform and Games Aggregator.
Speaking on this latest Eastern European development, Antonio Donov, Business Development Manager EMEA at CT Interactive, stated: “The collaboration with BetHub is a testament to CT Interactive’s commitment to delivering cutting edge gaming experiences. Our partnership opens new doors for both innovation and entertainment in the dynamic Bulgarian online gaming landscape.”
Also commenting on the collaboration was BetHub’s General Manager Kiril Naldzhiev, who said: “CT Interactive’s reputation precedes them and we are confident that this collaboration will position BetHub among the leading gaming platforms in Bulgaria. The rich portfolio of games, adaptable to any platform, will ensure that our players receive a diverse and engaging gaming experience.”
The Bulgarian market is ever-evolving, offering an exciting yet challenging prospect for operators and providers in the industry. A notable recent development in the nation saw two political parties – the Movement for Rights and Freedoms and the Citizens for European Development of Bulgaria – call for a national gambling advertising ban.
