Salsa Technology has partnered with First Sportsbook to integrate its services into the Salsa Omni Player Account Management (PAM) system.
This collaboration will initially focus on the regulated Peruvian market, with further details to be presented at the Perú Gaming Show on 12-13 June in Lima.
First Sportsbook supports several sports betting operators globally. Partnering with Salsa Technology allows First Sportsbook to expand its reach into the regulated Latin American region.
Eliane Nunes, Salsa Technology Head of Marketing and Sales, commented: "By adding First Sportsbook into our Salsa Omni we can service our partners, for a competitive cost, a package that includes data and risk analysis, as well as numerous tools for player promotion and retention to help operators make the most of the awesome opportunities here.”
Tom Light, First Sportsbook CEO, added: “Working with Salsa Technology gives us the ideal partner to bring our high-performance 'Plug and Play' solution to the region and give operators a chance to grow in this dynamic space. Our 180-strong trading team, fully managed platform and tech paired with Salsa’s localised experience will enable us to reshape the sports betting landscape.”
Both companies will present their partnership at a joint stand (#51) at the Perú Gaming Show.
Salsa Technology will be represented by Nunes, Strategic Alliance Manager Gina Macheri, CTO Diego Mourglia and Legal Manager Diego Amarillo.
Representing First Sportsbook will be CEO Tom Light, CCO Amram Vita and Senior Business Development Manager Juan Dellapenie.
They will discuss the project and its implications for the regulated Peruvian market.
In November 2023, Salsa Technology partnered with Mancala Gaming to enhance its iGaming offerings in the Latin American market. Mancala's portfolio includes over 45 slot games.
In early June 2024, First Sportsbook announced its launch, providing a sports betting solution that includes trading, product development and advanced technology.
