Sportsbook provider Betsson has announced a new partnership with B2B esports betting provider Oddin.gg - which will now supply the group with its odds feed and esports statistics.
In a collaboration that spans across multiple Betsson platforms around the globe, Oddin.gg will look to broaden its brand recognition through this latest partnership.
It has been a busy H1 for the esports provider, which became a member of the International Betting Integrity Association (IBIA) in February. More recently in May, the company also expanded its content agreement with Betby, introducing a new eSimulator feature.
Discussing this latest collaboration, Oddin.gg Managing Director & Co-Founder Marek Suchar said: “We are honoured to be chosen as a partner by Betsson, a prestigious top tier operator with gaming licences across 23 countries and a team of over 2,200 professionals. Our partnership with Betsson is a testament to our commitment and capabilities in the esports domain.
“We share Betsson’s vision of delivering the industry’s finest customer experience and are proud to contribute our advanced odds feed and detailed statistics to this endeavour. Partnering with yet another top tier regulated operator looking to tap into the potential of esports is a significant milestone for us at Oddin.gg.”
For Betsson, this deal marks the latest in a string of sports-related collaborations, most recently with Betsson.sport entering into partnership with Serie A side Torino Football Club in April. A month prior, the group also announced football legend Francesco Totti as an official brand ambassador.
