Danske Spil extends partnership with OpenBet for new trading system

The Managed Trading Services from OpenBet supports both US and European sportsbook markets.

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OpenBet has once again extended its partnership with the Danish national lottery, Danske Spil.

The relationship between the technology provider and the national lottery spans over 11 years, with this latest extension focusing on OpenBet’s Managed Trading Services (MTS).

As per the deal, Danske Spil will move its trading and risk management services over to the MTS, which is run by a team of over 100 traders providing constant global coverage.

Nikos Konstakis, OpenBet CCO, said: “Our long-standing partnership with Danske Spil has always been about pushing the boundaries of innovation in sports betting. The new expanded agreement is a testament to the partnership and commitment of both teams working towards a shared vision across Danske Spil and OpenBet.

“The introduction of our Managed Trading Services marks another important step towards that shared goal. We look forward to continuing driving unparalleled value to Danske Spil and its customers.”

In addition to the MTS, the extension will also include a Self-Trade option for football markets.

Jens Nielsen, Sports Betting Director of Danske Spil, commented: “OpenBet has been a close partner of Danske Spil since 2013 and remains very important for us in continuously achieving our ambition of delivering the strongest, most user-friendly and entertaining sports betting experiences possible to our clients.

“With the extended agreement, we look forward to expanding the partnership by including new services. OpenBet will thus continue to play a pivotal role in our strive to meet the evolving needs of our players.

“We are in a good position to further evolve our online and retail offering, bringing the safest and most interesting products to our loyal customer base.”

Prior to this, OpenBet launched its new geolocation product, which is powered by Amazon Web Services (AWS).

Not only will this allow operators to locate and monitor customers for compliance reasons, but it can also allow for targeting fraud protection on both ends.

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