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Playson expands in Sweden with Premier Gaming deal

Titles will be added to each of the operator’s brands. 

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Playson has agreed a partnership with Premier Gaming within the Swedish market. 

Through this deal, Playson will integrate its Hold and Win portfolio across Premier Gaming’s operator brands in Sweden, with titles including Royal Joker: Hold and Win, Lion Gems: Hold and Win and Luxor Gold: Hold and Win just some of the games going live. 

Premier Gaming has a number of online casinos across Europe including Pronto Casino, Slothino and Premier Live Casino, which will all have Playson titles added to them. 

Playson Sales Director Blanka Homor said: “As the company behind some of Europe’s fastest-growing online casino platforms, we are delighted to bring our renowned Hold and Win offering to Premier Gaming players. 

“It’s an honour to continue strengthening our market presence in a mature market like Sweden and we are confident that Premier Gaming’s established reputation, combined with our energetic and stimulating slots, will create a thrilling proposition for slot enthusiasts.” 

Premier Gaming CMO Mark Zammit added: “We are always looking to expand our offering with vibrant and exciting slots, providing our players with the best games on the market. 

“With almost five years’ experience in the Swedish market, we know Playson’s gaming portfolio will be a fantastic addition to our operator’s offering and look forward to a fruitful partnership.” 

In other company news, Playson last week agreed a deal with Sportbet in the Italian market. 


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