Okto’s payment service, Okto.Cash, has now been introduced to the Indian market across a number of locations, which is expected to grow exponentially as part of the rollout.
Initially targeting smaller cities, the campaign aims to offer cash-to-digital payments for players in India via a system of 100,000 retail points. Through collaboration with the pan-Indian network, plans for an additional 400,000 retail points are outlined in the company’s plans.
Evidently, this latest move draws focus on the developing market of India, with Okto following in the footsteps of Fun88, who also expanded its offerings in the nation last month via a partnership with Evolution.
Okto Chief Distribution Officer, Björn Katerbau, commented on the move, saying: "This expansion underscores our commitment to delivering superior payment experiences at every transaction and in every region that requires such services. We are dedicated to empowering online merchants with enhanced payment service offerings, aligning with our strategy of being a last-mile expert and helping online merchants acquire new consumers"
In October of last year, Okto acquired Flexia Payments as part of an initiative to enhance its North American operations. Following this development, the company introduced its cash-to-digital payments to Italy in collaboration with Macao Win. Additionally, in January, Okto teamed up with Betsson, introducing a new payment system to Greece.
Now, the digital payment organisation’s enhancement of its payment options for Indian players serves as the next step in its global expansion strategy.
