The integration of Okto.Cash allows users of Betsson's platform in Greece to instantly replenish their accounts with cash through a network of over 13,000 points of sale spread across the country.
This cash-to-digital payment solution is designed to meet the preferences of the local market, aiming to offer a hassle-free experience for online users who opt for offline transactions.
Andreas Nikolopoulos, Head of Marketing (Greece) at Betsson Group, stated: “Okto delivers tailored payment methods that meet the unique needs of each market. The e-cash payment solution presented by Okto promises Betsson customers in Greece a convenient and user-friendly top-up experience.
“Trust and integrity stand at the forefront of the relationship with Okto. For Greece, the collaboration with Okto originated from a shared commitment to providing an ideal solution for users who prefer offline transactions with cash while enjoying online experiences.”
Okto's Commercial Director, Galina Bineva, added: “We are thrilled with our partnership with Betsson Group and fully aligned with our partner, having a commitment to a local and personalised approach.
“For us here at Okto, it’s essential to highlight the importance of understanding customers’ payment preferences and providing payment methods tailored not only to regional needs but also to different audiences within the same region.”
