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Pragmatic Play expands sportsbook services to Germany with Dazn Bet

Pragmatic Play has launched its sportsbook product in Germany.

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Supplier Pragmatic Play has extended its operations to Germany by launching its Sportsbook product in collaboration with Dazn Bet, following a successful initial rollout in Spain last October.

This extension into the German market was facilitated through a German licence acquired by Dazn Bet, supported by Pragmatic Solutions' compliance capabilities. 

The integration of Pragmatic Play's Sportsbook into Dazn Bet's offerings in Germany utilises the Player Account Management (PAM) platform technology from Pragmatic Solutions. This technology underpins the sportsbook service, making it available to all PAM licensees.

This latest development is part of Pragmatic Play’s strategy to serve as a multi-channel provider in regulated markets globally. 

Gareth Crook, Pragmatic Play SVP of Sports, commented: “Our entry into the German betting market again proves the ability to launch our Sportsbook product in a competitive and highly regulated market, fast on the heels of our Spain launch in October. We're delighted to be partnering with Dazn Bet to achieve its growth plans, this time in Germany.” 

Daniel Berthold, Managing Director Germany, Austria, UK & New Markets at Dazn Bet, added: “Our customers can now enjoy smoother journeys, exciting new functionalities and automated processes, all designed to enhance the overall betting experience. This strategic milestone will help us grow our footprint and market share significantly in the coming years and will set us up for long-term success. “

Last month, Pragmatic Play partnered with KirolBet in Spain. This partnership enabled KirolBet to add Pragmatic Play’s slot games to its online casino platform.

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