Supplier CT Interactive has named Monika Zlateva as its new Chief Commercial Officer (CCO), she will now oversee a range of named company strategies, initiatives and marketing campaigns.
Zlateva holds multiple master’s degrees in both business and Greek language & literature, as well as having international experience as a Regional Director of Business Development and Business Development Partner & Director. With additional previous experience in both B2B and B2C roles, her first C-Level role will entail the management of multiple company sectors.
CT Interactive recently announced that it would be partnering with BetHub in the Bulgarian market, integrating 200+ HTML5 games to the operator’s platform. Further, last summer the supplier went live in Mexico with Betmexico, in a bid to extend its LatAm reach.
With ongoing operations across the globe, Zlateva will hope to utilise her experience in Europe, the Middle East and Africa (EMEA) and Greece to navigate the multi-faceted challenges of C-Level international business.
As stated by CT Interactive, the company wishes Monika, “every success in her new role as Chief Commercial Officer and look forward to the innovative strategies and growth she will bring to CT Interactive.”
Earlier this month, the company announced a strategic partnership with LiveScore Bet, which seeks to expand its presence in multiple targeted markets – with the sportsbook operator currently live in the UK, Ireland, the Netherlands and Nigeria. Now, Zlateva will call on her expertise to help navigate the business through this period of expansion.
