Riga-based iGaming provider LuckyStreak has entered into a collaboration with Ethereal Gaming, adding a new portfolio of gaming options to its aggregator platform, LuckyConnect.
Founded last year, this newly brokered agreement will see Ethereal Gaming’s offerings distributed through a network of 1000+ online casinos globally, in a move that it hopes will enhance its brand awareness.
Ethereal Co-Founder & CTO, Iñaki Fernandez, commented on the partnership, stating: “It’s been an incredible first year for Ethereal and we’re delighted with what we have achieved. We have made some invaluable partnerships, and LuckyStreak, an established player, provider and aggregator in iGaming, we’re really pushing on.”
“We see this as a fantastic opportunity to take our content and solutions to our core audience, at scale, with a highly professional and well-connected partner.”
For LuckyStreak, this latest deal makes Ethereal the fourth content provider added to the company’s portfolio this year. In April, the provider announced collaborations with both Playnetic and Rogue. Further, last month it made its Italian debut in partnership with Nemesis. Now, this latest deal will serve to further enhance its player offerings.
LuckyStreak Commercial Director, Rory Kimber, also spoke on the new agreement, saying: “I’m delighted to welcome Ethereal to LuckyConnect, our content rich aggregation solution. It’s a real win-win: For LuckyConnect customers it’s the addition of unique content and a solid pipeline based on years of industry knowledge. For Ethereal, boosting their reach to our growing customer base of operations and leading platforms is a great early step in their development. For our players, it’s even more great games.”
