Operator BetMGM is now the official betting partner of Premier League side Tottenham Hotspur, with an additional facet to the new collaboration seeing the company’s logo displayed on the front of the men's and women’s training kit.
As per the deal, BetMGM will feature on the men’s first team training kit in all Premier League, European and domestic cup games – with the BetMGM logo also set to be displayed on media backdrops during the same fixtures.
Furthermore, the club plans to work in tandem with BetMGM on the development of giveaways, experiences and partnership events for fans of the club.
Ryan Norys, Tottenham Hotspur’s Chief Revenue Officer, spoke on the deal, saying: “We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness.
“BetMGM has demonstrated it is putting its customers first by continuously developing its product offerings to fans. Throughout this partnership we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gaming.”
BetMGM UK is operated by the LeoVegas Group and both companies celebrated the BetMGM app topping the UK charts for free iPhone sports apps in the app store in March. More recently, BetMGM released more football-related news – with a partnership extension being drawn up between itself and Newcastle United last week.
Speaking on this latest agreement, Sam Behar, UK Director of BetMGM, said: “We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions. This is our third Premier League deal in just a week and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”
