Peter & Sons and Relax Gaming enter partnership to expand game distribution
Peter & Sons partners with Relax Gaming to expand distribution of its games in multiple regulated markets.
Peter & Sons has announced a new partnership with iGaming aggregator Relax Gaming. This collaboration will see Peter & Sons join the Powered by Relax program, aiming to extend the distribution of its games across several regulated markets.
The partnership will enable the distribution of Peter & Sons’ games in regions including the UK, Denmark, Sweden, Ontario, Greece and jurisdictions under the Malta Gaming Authority (MGA).
Yann Bautista, Commercial Director of Peter & Sons, commented: “This collaboration aligns perfectly with our mission to push the boundaries of game design and deliver unparalleled gaming experiences. With Relax Gaming’s robust platform and extensive network, we are confident that our games will captivate players across multiple markets.”
The partnership with Relax Gaming will allow Peter & Sons to use Relax Gaming’s distribution capabilities with the goal of ensuring its games reach a broader market while maintaining their design and quality.
Relax Gaming’s Director of Aggregation Commercials, Nicholas Hammon, said: “Adding Peter and Sons’ premium range of content to our platform is an exciting collaboration. Peter and Sons’ distinctive approach to creating games and storytelling is well recognised and loved by a wide range of players and they are a welcome addition to the Relax family.”
In July 2024, Relax Gaming partnered with ELA Games to integrate ELA’s entire catalogue into its platform, including titles like Kraken Bay and Joker Cashpot. ELA Games also plans to release two new games per month, expanding their offerings through Relax Gaming.
Earlier in the year, ELA Games partnered with BlueOcean Gaming, integrating its slots into BlueOcean’s GameHub portfolio.
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