PA Betting Services (PABS) has announced its official partnership with the newly launched Betano UK, providing UK and select international horse racing data, UK greyhound racing data and Timeform’s tipping content.
This collaboration marks a new milestone in Betano’s expansion into the UK market and aims to ensure customers can access accurate racing data.
Betano, one of the latest brands to partner with BVGroup, benefits from the group’s long-standing relationship with PABS, alongside other brands such as BetVictor, Parimatch and TalkSport Bet.
Commenting on the partnership, Niamh Richardson-Graham, Account Director at PA Betting Services, said: “We are delighted to further strengthen our relationship with the BVGroup on the UK launch of Betano and to offer them our exceptional Racing Data. I look forward to seeing what’s next for the BV-Group as they continue to go from strength to strength.”
Eoin Ryan, Director of Sportsbook and E-Gaming at the BVGroup, added: “We are excited to launch Betano in the UK and to partner with PABS, whose reputation for excellence in racing data is unmatched.
“This partnership will allow us to offer our customers at Betano UK the best possible racing betting experience, with the most accurate data at their fingertips.”
It has been a busy period for Betano, with the company securing an exclusive partnership deal with UEFA for Euro 2024. This deal saw Betano serving as the Official Sports Betting Partner for the tournament.
Additionally, it was recently announced that Betano has been confirmed as Aston Villa’s new principal and front-of-shirt sponsor – a deal that aims to boost the company’s presence in the UK over the next two years.
