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Kaizen Gaming's Betano secures exclusive partnership with UEFA Euro 2024

UEFA Euro 2024 returns to Germany for the second time since its inaugural hosting in 1988. Notable moments, including Marco Van Basten's goal in the 1988 final and captivating scenes witnessed in 2004, contribute to the tournament's legacy.

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Kaizen Gaming, the parent company of Betano, has recently announced a collaboration with UEFA, positioning Betano as the Official Sports Betting Partner for the upcoming UEFA Euro 2024 tournament.

This exclusive partnership follows Betano's prior involvement as the inaugural sports betting operator to support the FIFA World Cup Qatar 2022. 

George Daskalakis, Kaizen Gaming CEO, said: “I am sure that more unique football memories will be created this summer and we are very proud that we will be part of them as a Global Partner of the UEFA European Football Championship 2024.

"Our team is already working hard, preparing for the tournament, fully focused on creating a unique customer experience to the millions of players around the world that trust Betano for their entertainment.”

In addition to this collaboration, Kaizen Gaming recently partnered with data provider Beter, indicating plans to integrate real-time data services across its subsidiaries, including Stoiximan in Greece and Cyprus. Beter offers content covering sports, esports and live casinos, hosting over 44,000 monthly events and 24/7 live streaming.

Furthermore, Betano's entrance into the Greek gaming market was facilitated through a partnership with Push Gaming. This arrangement allowed Kaizen Gaming's players access to Push Gaming's latest titles.

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