EveryMatrix has entered into a new partnership agreement with data analytics platform, beBettor, in an attempt to streamline its financial vulnerability checks.
The move comes ahead of changes to UK regulation that were underlined by the Gambling Commission last summer. These changes pertain to enhanced financial background checks that will be conducted should a player begin to display evidence of problem gambling, by way of moderate to severe losses suffered over a 30 and/or 90-day period.
Set for implementation at the end of August, checks will initially be brought in at a higher starting point of £500 ($644), before moving down to £150 from the end of February 2025. BeBettor checks will, in partnership with EveryMatrix, establish areas of financial vulnerability for players by identifying factors such as unpaid debts and bankruptcy warnings – among others.
Sonny Cott, beBettor Chief Insights Officer, said: “As the 30th of August deadline approaches, we are seeing more and more UK licensed operators opt for our frictionless and non-intrusive financial vulnerability solution. Today, it's brilliant to announce partnering with EveryMatrix as an award-winning sportsbook and iGaming supplier and I look forward to working closely with both EveryMatrix and their operator partners."
Earlier this month, EveryMatrix announced the acquisition of FSB Technology, in a move to enhance its sportsbook offerings through it sports betting brand, OddsMatrix.
Commenting on this latest collaborative announcement, Jake Cachia, Head of Compliance, EveryMatrix, said: "As a business, we pride ourselves in delivering the best service to our operator partners. This will provide our customers with additional robust responsible gambling controls while meeting new UK requirements without any friction, so we're delighted to be working together with beBettor."
