SBK becomes Hibernian FC’s new sleeve sponsor
The deal is set to last for the next two seasons.
Scottish Premiership side Hibernian FC has announced a partnership with SBK.
This agreement will see the sports betting app become the sleeve partner of the Hibs until the summer of 2026, appearing on the men’s first team playing kit, while branding will also appear around Easter Road.
Hibernian also has a deal with another gambling company in QuinnBet, who it extended its partnership with last year.
This deal comes with the new Scottish Professional Football League (SPFL) campaign set to get underway this weekend across all four divisions.
This will be the first season with William Hill as the title sponsor, after an agreement over a deal between the Association and the sportsbook was announced in June.
Hibernian FC Commercial Director Murray Milligen said: “We’re really pleased to have the support of SBK for the next two years in what is a significant partnership for the Club.
“We look forward to working with them over the next two years in what is an important and exciting period in the Club’s history.”
SBK Marketing Director Adam Baylis added: “We’re thrilled to begin this partnership with Hibernian; it’s truly an honour to be associated with one of the SPFL’s biggest clubs.
“We can’t wait to bring SBK’s market-leading odds to Hibs fans throughout this season and spread the word about our mission to shake up the industry with a focus on price and product with no casino in sight!”
In related news, the EFL, Premier League, FA and Women’s Super League have recently unveiled a code of conduct related to gambling-related agreements, which the Betting and Gaming Council (BGC) has welcomed.
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