SCCG Management has entered into a partnership with Bettor Together, a cooperative fantasy sports platform.
The partnership aims to leverage SCCG’s industry experience and network to support the growth and operations of Bettor Together.
Bettor Together’s approach to fantasy sports is by focusing on a team-based experience, opposed to traditional solo play.
The platform reportedly allows players to join forces with friends to participate in player prop contests. These contests include features such as Odds Boosts, strategic player prop picks and real-time leaderboard tracking.
SCCG Management aims to provide Bettor Together with strategic support in developing and implementing marketing strategies aimed at boosting both business-to-consumer (B2C) and business-to-business (B2B) growth.
This effort will include analysing market trends to identify partnership opportunities, conducting operational reviews to optimise processes and executing targeted marketing and advertising campaigns to increase awareness within the gaming industry.
Stephen Crystal, SCCG Management Founder and CEO, said: "We are excited to partner with Bettor Together to bring its fantasy sports platform to a broader audience. Its unique approach to fantasy sports aligns perfectly with our mission to drive growth and maximise opportunities for our partners.”
Mark Szandzik, Bettor Together Founder, added: “We are excited about the synergies our partnership with SCCG will create, introducing our cooperative fantasy platform to the gaming industry and showing that we are Better Together."
In July 2024, SCCG announced a partnership with Hoppa! Card to expand crypto payment and banking solutions within the gaming industry. This collaboration focuses on improving the payment landscape by leveraging crypto technology, offering products such as the Global Soft KYC High Limit Crypto Offramp VISA Card, which provides high limits and privacy options in both virtual and physical formats.
SCCG Management has also partnered with Niopix, a deal that involves integrating Niopix’s AI-powered smart camera technology into live-streaming casinos to enhance video streaming capabilities.
