Metric Gaming has formed a strategic partnership with BetComply, a firm specialising in regulatory and technical compliance. This partnership is intended to support Metric Gaming's expansion into regulated markets by developing its compliance strategy and identifying new market opportunities.
Metric Gaming has recently secured several deals in regulated jurisdictions, including the UK and the Netherlands. The company has partnered with BetComply to ensure adherence to the strict compliance standards required in these regions.
Dan Banham, Metric Gaming COO, stated: “As we expand our footprint, we’re winning a hard-earned reputation as the sportsbook of choice for highly-regulated markets, including the UK and the Netherlands. This reputation reflects how seriously we take regulatory compliance at Metric and we wanted a compliance partner that understands the intricacies of these and other complex markets.”
BetComply’s CCO, Mike de Graaff, added: “We really admire Metric Gaming’s strategic focus on regulated markets and they’ve been a provider we’ve been watching for some time now. As soon as they approached us for support, we felt like we were on the same page and we’re ready to help aid their continued expansion in the UK, the Netherlands and beyond.”
This partnership follows Metric Gaming's agreement with Betzone to launch a sportsbook in the UK. This venture marks Metric Gaming's entry into its home market, following the launch of its sportsbook platform in the Netherlands earlier this year.
Metric Gaming's regulatory approach has been tested in the Netherlands, where the Kansspelautoriteit (KSA), the local regulator, revised its responsible gambling policies in June.
Metric Gaming is also a member of the International Betting Integrity Association (IBIA), joining over 150 other organisations in promoting integrity within the sports betting industry. The company's entry into the UK market will include the launch of a new racing platform and a soccer product.
BetComply has been involved in other regulatory partnerships, such as assisting Hard Rock Casino NL in obtaining a Dutch gaming licence earlier this year. BetComply worked with Hard Rock Casino NL to meet the regulatory requirements set by the Dutch gaming authority, Kansspelautoriteit (KSA).
