Cardiff City FC has announced that it has secured a new back-of-shirt sponsor in online sports betting and casino operator QuinnBet.
This deal will see the QuinnBet logo appear on the back of the shirts of the Cardiff City first team this season, as part of a two-year parternship.
A key focus of the Bluebirds' collaboration with the operator will be on promoting safer gambling awareness in sport.
QuinnBet has secured a number of other deals within football in recent months, including with Northampton Town FC in September, while it extended its partnership with Hibernian FC in July last year.
Cardiff City FC Head of Commercial Huw Warren said: “I am very pleased to welcome QuinnBet into the Cardiff City family as our latest partner. Commitment to safer online gambling is one of their fundamental values and I hope that this partnership is an extremely prosperous one for both parties.”
QuinnBet Head of Commercial and Sponsorship Niall McPartland added: “Cardiff City FC is a club with a rich history and strong tradition of success, including 17 seasons in the top tier of English football, and is the only team from outside England to have won the FA Cup.
“It is therefore a huge privilege for us to commence this two-year partnership with the club. We intend to utilise the partnership to promote our brand in conjunction with Safer Gambling, which is integral to our business and which Cardiff City FC is fully supportive of. We would like to wish everyone at the club the very best for the season ahead.”
In other sports betting news, Entain has launched a new betting platform in New Zealand called Betcha, with the digital-only brand aimed at younger demographics and as a direct response to the increasing threat of offshore betting operators.
