SCCG Management has announced a strategic partnership with Playdigo, a company that specialises in AI-driven branding campaigns and app advertising solutions.
This collaboration aims to improve Playdigo’s market position by offering affiliate licensing and business development support for its programmatic marketplace solutions.
Playdigo's partnership with SCCG Management is expected to facilitate expansion. SCCG will focus on providing affiliate licensing and tailored business development strategies to enhance the market presence of both companies in the gaming and digital advertising industries.
Daniel Ehevich, Playdigo Co-Founder, commented: "Playdigo, a leader in performance digital advertising and monetisation, is happy to partner with SCCG Management to continue and drive strategic growth across various verticals."
Stephen Crystal, SCCG Management Founder and CEO, added: “Our collaboration with Playdigo aligns perfectly with SCCG's mission to support innovation in the gaming industry. By leveraging our extensive experience and global network, we aim to accelerate Playdigo's growth and enhance their market offerings, particularly in the realm of AI-powered solutions."
In July 2024, SCCG announced a collaboration with Hoppa! Card to expand crypto payment solutions in the gaming industry. This partnership focuses on improving payment methods by leveraging cryptocurrency technology, including products like the Global Soft KYC High Limit Crypto Offramp VISA Card.
Additionally, SCCG has partnered with Niopix to integrate AI-powered smart camera technology into live-streaming casinos to enhance video streaming capabilities. Another notable collaboration is with Bettor Together, a cooperative fantasy sports platform. SCCG provides strategic support to develop marketing strategies aimed at increasing both business-to-consumer (B2C) and business-to-business (B2B) growth for Bettor Together.
