Affiliate tracking software platform MyAffiliates has partnered with online gaming platform MozzartBet with the aim of enhancing its presence in the Balkan region.
Mozzartbet has provided sports betting and live scores since 2001 and found success in South Eastern Europe. Previously, the operator joined the International Betting Integrity Association (IBIA) in 2023.
Mihail Criclevit, Head of Affiliates at MozzartBet, commented on the collaboration with MyAffiliates: "After carefully evaluating available options, we selected MyAffiliates for its advanced features, robust performance and exceptional support. We were particularly impressed by MyAffiliates' user-friendly interface.
"This platform empowers us to enhance affiliate relationships through a seamless and intuitive experience. What’s more the migration process was incredibly smooth and everyone from MyAffiliates was super helpful and professional."
MyAffiliates has been in operation since 2007 and helps iGaming companies combine products under one affiliate system. StatsDrone recently found that MyAffiliates holds a 15.6% market share in affiliate marketing software.
Milan Vucicevic, Head of Sales at MyAffiliates, said: “After our initial meeting with MozzartBet, we identified the pain points in their current platform and demonstrated how MyAffiliates can address them. From transparency in the commercial model, enabling affiliates to manage data for all brands under a single account, to a user-friendly interface as well as the overall strength of the platform, MozzartBet soon realised how MyAffiliates software could help manage their resources more efficiently.”
Clemence Dujardin, MyAffiliates Group CEO, also commented: "Another renowned operator decided to entrust us with their affiliate program. It demonstrates the quality of our work and why MyAffiliates is the leading and most widely used affiliate tracking software on the market. We are looking forward to having MozzartBet on board and helping them increase effectiveness and revenue by using our platform.”
